Designing Brands and User Experiences for Digital Products, Services and Mobile Applications
User-Experience (UX) Design is the “bread and butter” of many of Together Group´s digital agencies. Ranging from UX-design focusing on guiding and engaging fashion, beauty, luxury & lifestyle customers to providing critical information at a glance for financial-service related data & information-portals - we have a diversity of agencies well-experienced in the variety of specific audiences and needs. Contact us and we will assist you in identifying the best UX-partner for your project. But there are projects, when even the most beautiful user interface and “intuitive” interaction will not be good enough. That’s when you might want to look into UX-Branding.
Creating Digital Brands: From UX-Design to User-Experience Branding
When you are not only aiming at interpreting your brand into a digital experience, but when the objective really is to create a new digital pure-play brand you need to reach beyond optimisation of the existing and applying best-practices. Instead you need to invent and innovate a new digital brand experience, which eventually becomes a key element of your brand identity itself. Such as the famous “swing left/swing right” movement of a well-known dating app. Or a “1-click checkout”. We actually see an opportunity for branding each single digital service, by creating an iconic digital experience.
What’s unique about Branding Digital PRODUCTS, Service & Mobile Apps
Whilst classical branding is often based on a quasi-static perception of a brand, which can be viewed as a simple extrapolation of the traditional, print-based design principles to the digital world, in reality digital offers an entirely new dimension of branding: time. So your brand can evolve, it can morph, it can interact. And within fractions of a second, it can trigger associations, images or tell an entire story. Very much like branding for TV is a very different exercise. than branding for the physical world. But while consumers are generally simply watching TV, the user interactions can be much richer for digital and mobile apps, creating the opportunity for teaching users unique physical movements which eventually become iconic behavioural patterns - so each interaction effectively drives the internalisation of your brand.
Such dynamic Digital Branding requires a whole new series of perspectives on branding. That’s where you can truly leverage the power of Design Thinking: combining an in-depth understanding of the user audiences, technical capabilities, brand & business objectives, as well as - not to forget - a highly creative and innovative perspective that is driven by the ambition to create a really new, iconic branding experience. Such iconic experiences can combine visuals, sounds and many other effects. And did we mention the “poetic” perspective of “storytelling”?
If that describes well your level of ambitions then we invite you to meet one of our specialist agencies: Huddle - the agency focused on Creating Digital Brands: developing branding and highly innovative experiences for digital services and mobile applications.
MEET THE AGENCY LEADING BRANDING AND UX-DESIGN
FOR DIGITAL PRODUCTS & SERVICES AND MOBILE APPS
“Huddle creates iconic Digital Brands.
Their designs are coined by a subtle, playful charm and elegance, and by powerful simplicity - which results from a deep drilling into the minds and souls of the audience and a very refined destination of essential insights. An ensemble of beautiful minds and a true agency pearl.”
We’re a branding and digital agency that’s been around since 2009. Founded on the principles behind the agile movement in the tech space, we produce creative work with speed and momentum so you can stay competitive in a digital first world. We work with clients of all different sizes and sectors from our studio in Shoreditch.
The Huddlers are an eclectic mix of creative people who share the same values and passion for everything branding and innovation. Consisting of a core team, we also have longstanding relationships with best of breed photographers, technologists, illustrators, film makers, industrial designers and more.
We are agile and work on a sprint-based and truly collaborative approach. Collectively have a unique blend of strategic branding expertise, digital product and experience design and technical know-how. We intentionally work across multiple sectors, including banking, health, recruitment, professional institutions, property and architecture so we can consistently produce fresh and highly relevant creative output.