Connecting with your future. The next generation.
Engaging with millennials has become critical for securing the future of many consumer brands. While it is certainly not appropriate to generalise an entire generation, certain shared values, behaviours and trends amongst millennials of all nations and cultures can be observed that seem to fundamentally differ from Generation X & Z. The fundamental question for most brands is how to effectively interpret the millennial DNA in a way that resonates well with those values and behavioural expectations. Let’s talk about that.
Meet the agencies
leading millennial marketing
“QUMIN - the award-winning creative and digital agency that knows how to engage Chinese Millennials”.
We are a China-focused creative digital agency. We are the first and largest of its kind in Europe.
But that’s not the only thing that makes us different. We have a bigger purpose.
We believe that digital is most powerful when we use it to connect people, cultures and brands. To do that, the world must be open.
That’s why we believe that the world is a better place with China opening up.
And we’re going to play our part.