How to engage People with Relevance and Purpose?
Creating successful marketing campaigns that reach beyond seasonal effects is one of the hardest but most rewarding challenges. Many of our founders have started in this sector and since then continued to serve smaller as well as globally-known non-profit organisations, including charity organisations but also educational and universities or political networks. Reflecting the spirit of our founders, it is Together Group’s declared interest to serve regularly on pro-bono conditions for selected non-profit organisations, as our contribution to society.
CRM-Activation and Retention Marketing are decisive
Constantly acquiring new members for an organisation is expensive, so retention marketing becomes key. Experience shows, however, that many non-profit organisations do not systematically seize all opportunities for ensuring a long-term relationship with their members, and as a result miss fall short on performance, which harms the benefit of the higher purpose.
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Bill & Melinda Gates Foundation