TOGETHER GROUP ACQUIRES NY-BASED DIGITAL AGENCY HALF HELIX
Together Group, the London-based powerhouse for digital transformation, business incubation, eCommerce & growth, today announced its acquisition of the NY-based digital agency Half Helix (www.halfhelix.com). Founded by Peter Humphrey, Half Helix has positioned itself as a specialist in digital experiences for next-generation fashion, beauty and lifestyle brands, with an emphasis on full-stack web development & eCommerce solutions. As a Shopify Plus Partner, the agency has created digital experiences for Nike, Revlon, and Unilever.
"We will leverage Half Helix's exceptional technical quality as a center of competence for Shopify development across the Group. There is a great potential in collaborating with our other agencies, such as with NY-based Sweden Unlimited, our full-service agency for luxury brands." says Dr. Christian Kurtzke, CEO of Together Group. " Half Helix also has a great, very vibrant and cool appeal for young, next-generation and challenger brands that clearly want to differentiate themselves from the mainstream."
According to Kurtzke, the Half Helix management impressed by its high level of professionalism, entrepreneurial performance and ambition, as well as by its cultural fit to collaborate with the other members of the Together Group.
"We have closely worked with Half Helix in the past as our technical partner of choice for ambitious Shopify projects, and were always excited by their high quality of code and service" confirms Leja Kress, CEO of Sweden Unlimited (www.swedenunlimited.com)
"We took the strategic decision to join the Group in order to further grow and strengthen our brand", says Peter Humphrey, Half Helix' Founder and CEO. "We are already planning the expansion to other key cities and regions, both organically as well as through a series of acquisitions."
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