BREAKING NEWS: Overdose.Digital joins strategic alliance Together Group

London / Sydney / Auckland

Overdose Digital, the fast-growing digital commerce acceleration anti-agency, has today announced it will be joining the London-based Together Group, adding its name to 11 other best-in-breed, founder-led companies in the global strategic initiative that is redefining the rules of engagement in the converging global US$500 Billion industry for strategic consultancy, digital technology and performance marketing services. This move caps off a stellar 2018 for the team at Overdose, having opened offices in Singapore, Melbourne & Sydney and received numerous awards in recognition of their rapid-fire success.

“It’s the beginning of a collaborative era where only the collaborators will survive,” predicts Dr. Christian Kurtzke, CEO of Together Group, formerly CEO of Porsche Design and Principal at the Boston Consulting Group.

Kurtzke highlights Overdose’s entrepreneurial team, their vision and unbridled growth ambition as the crucial factors behind the match-up. "We’re leveraging the entrepreneurial passion and networks of founder-led agencies to build a new, truly agile, agency. With Overdose’s access to key consumer markets and its impressive traction in the fast-moving commerce space, we see them as a major asset to accelerate agile retailers. Since the launch of Overdose co-founders Todd Welling and Ryan Delaney, along with their team, have demonstrated an exceptional entrepreneurial capability. Their vision of growing Overdose into a leading player across Asia Pacific, and globally, is fully aligned with the Together Group" said Kurtzke.

Todd Welling, Group CEO of Overdose, describes the collaboration as a "genuine meeting of minds."

"At Overdose, we love working in the unknown and don’t believe in looking backwards. The Together Group has true, global vision and understands the value of the beating heart that is brought by empowering founders, and not reducing teams into linear functional capabilities," said Welling.

With such substantial growth across its first two years of operation, the timing was right for joining the ambitious Together Group alliance. "We have hit regional relevance — now is the time to accelerate, and shift into the next gear. With more than 80 staff, we’re at a point where we can add substantial value to the group, and vice-versa their global reach will be a powerful enabler to our strategy. Continual growth is in our DNA - we’re maintaining momentum and capitalising on opportunities across the global digital commerce market," said Welling.

"We work with retail and brand leaders in challenging, fast-changing, high growth environments. Our clients tend to fall between $2 to $20 million online revenue, often with an omni-channel approach, backed-up with a strong retail footprint. We choose clients that are in it for the long haul, and genuinely want to embrace our culture and attitude — it’s a long-term relationship where we systematically seize new opportunities for driving value and growth." said Welling.

“The future belongs to those who are open to combine their individual excellence with the power of the collective - the true key to agility”, said Kurtzke. “The days of corporate domination and linear command are gone.”

A focus on long-term partnerships extends to every facet of Overdose’s strategy, with the business confirming they will be gifting 20 percent equity to their team, with all existing staff becoming shareholders in the expanding business. In 2019, Overdose are intending to activate new offices in East & West Coast USA, UK, Dubai, China, Sydney, Wellington and Kuala Lumpur, and triple the size of the business.

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