Together Group announced its acquisition of the NY-based digital agency Half Helix (www.halfhelix.com). Founded by Peter Humphrey, Half Helix has positioned itself as a specialist in digital experiences for next-generation fashion, beauty and lifestyle brands, with an emphasis on full-stack web development & eCommerce solutions. As a Shopify Plus Partner, the agency has created digital experiences for Nike, Revlon, and Unilever.
Overdose Digital, the fast-growing digital commerce acceleration anti-agency, has today announced it will be joining the London-based Together Group, adding its name alongside other best-in-breed, founder-led companies in the global strategic initiative that is redefining the rules of engagement in the converging global US$500 Billion industry for strategic consultancy, digital technology and performance marketing services.
The digital marketing industry is currently undergoing a major transformation: while the big holding groups like WPP, Publicis and Dentsu are suffering from growing pressures on their traditional advertising-dominated business model, the big strategy firms like McKinsey, The Boston Consulting Group, Accenture and Deloitte are increasingly acquiring creative capabilities. According to research firm R3 Worldwide, last year alone, strategy firms spent more than four billion US dollars acquiring creative and digital agencies.