Brand Strategies for Connecting and Engaging with your future: Millennials and the next generations
Engaging with millennials has become critical for securing the future of many consumer brands. While it is certainly not appropriate to generalise an entire generation, certain shared values, behaviours and trends amongst millennials of all nations and cultures can be observed that seem to fundamentally differ from Generation X & Z. The fundamental question for most brands is how to effectively interpret the millennial DNA in a way that resonates well with those values and behavioural expectations.
At Together Group, we do not only focus on engaging and mobilising millennials with powerful social and omnichannel campaigns, but we take in-store design, ecommerce and service-experience design equally important. As a result, we believe that we have the strongest offering focused on millennials along the entire customer journey.
Together Group supports you with three very different agencies: Sweden Unlimited who are great for engaging fashion, beauty & lifestyle-driven audiences, and Mr. White who are exceptional for sports-lifestyle and action-driven audiences. Last but not least with a Joint Venture between Overdose and Agency88 - an agency that focuses on targeting Asian / Chinese (Millennials). But of course that is just scratching the surface. Let’s dig deeper and identify the right strategies and concepts that will resonate will this very heterogeneous group of “Millennials” best for your brand. Let’s talk.
MEET THE AGENCIES
knowing how to engage MILLENNIAL Audiences
“Sweden Unlimited are the leading creative agency for fashion, beauty, luxury & lifestyle in NY and London”
Sweden Unlimited was launched in 1999 by founders Alex Kress, Leja Kress and Richard Agerbeek. The trio began their collaboration in the mid-90s as electronic pop band Sweden, playing the downtown NYC circuit and releasing limited-edition LPs. They gradually evolved into Sweden Unlimited, the digital creative agency, partnering over time with key brands in the fashion and luxury space. In 2018, we decided to take Sweden Unlimited international - expanding from New York into London, another vibrant metropolitan city that celebrates fashion, beauty, culture and art. By merging two of London’s most successful fashion, beauty, luxury-lifestyle agencies - Folk and Skywire - and combining their creative talents with our Sweden DNA, we established a true sister of Sweden Unlimited in the UK, to serve clients in Europe as well as US-brands that are targeting Europe.
We make thoughtful, stylish and usable digital and brand solutions that are tied to specific business goals for our clients. We are excited at the infinite potential of the digital world and incorporate holistic thinking into our final products. From coding to cameras, content to commerce, written words to visual design, we strive to be better and make amazing work.
Our inspiration comes from the confluence of art, fashion, music, and technology. Embracing the multifaceted and frenetic pace of business in New York City, we feel intertwined with the steady beat of progress and tapped into the ceaseless creative culture. We work to keep building that collaborative energy around us.
“Mr White, fast and fearless”.
How do you cut through the noise? With every brand spitting out more content year on year, it’s increasingly difficult to engage younger audiences – particularly in sports and lifestyle, where authenticity is key. If people don’t like what they see, if it doesn’t smell right – immediately – they’ll simply move on.
With a team of Millennials at our creative core and a background in global sports activation – all underpinned by an ongoing journalistic pedigree – we quickly lock-on to ideas that cut-through and turn them into content that hits the spot. From quick-fire social shorts to cross-channel campaigns – Mr. White will help you cut to the chase.