Brand Strategies for Connecting and Engaging with your future: Millennials and the next generations
Engaging with millennials has become critical for securing the future of many consumer brands. While it is certainly not appropriate to generalise an entire generation, certain shared values, behaviours and trends amongst millennials of all nations and cultures can be observed that seem to fundamentally differ from Generation X & Z. The fundamental question for most brands is how to effectively interpret the millennial DNA in a way that resonates well with those values and behavioural expectations.
At Together Group, we do not only focus on engaging and mobilising millennials with powerful social and omnichannel campaigns, but we take in-store design, ecommerce and service-experience design equally important. As a result, we believe that we have the strongest offering focused on millennials along the entire customer journey.
MEET THE AGENCIES
knowing how to engage MILLENNIAL Audiences
“Mr White, fast and fearless”.
How do you cut through the noise? With every brand spitting out more content year on year, it’s increasingly difficult to engage younger audiences – particularly in sports and lifestyle, where authenticity is key. If people don’t like what they see, if it doesn’t smell right – immediately – they’ll simply move on.
With a team of Millennials at our creative core and a background in global sports activation – all underpinned by an ongoing journalistic pedigree – we quickly lock-on to ideas that cut-through and turn them into content that hits the spot. From quick-fire social shorts to cross-channel campaigns – Mr. White will help you cut to the chase.