Search Engine Optimisation (SEO) & Paid Search Management (PPC)
The search marketing disciplines of optimising for the free organic results (SEO) and pay-per-click marketing (PPC) have converged into the specialty of Search Engine Marketing (SEM)
The cost of optimising for organic rankings is higher than ever so clients are advised to begin with a broad-based PPC campaign to understand which keywords really resonate with their target audience. Search marketing captures customers late in the buying cycle and so brand awareness is crucial to obtaining the clicks and conversations.
Managing PPC campaigns is a data science lead by a deep understanding of customer psychology and customer buying behaviour. Bidding strategies, landing page optimisation, product listing ads and ad-copy optimisations - alongside the technical expertise in micro data and extensions - all pay an important role that can be the difference between a positive and negative Return on ad Spend.
Our PPC specialists have run campaigns across B2B and B2C verticals with deep, wide-ranging- sector expertise.
Traditional SEO activity is largely redundant with the changes in the algorithms over recent years. The black art is not dead however - a technical SEO can make the difference between visible and invisible in the search results. Millions has been wasted promoting sites with basic fundamental SEO issues, and they are insidious - once errors are in the index they can be hard to rectify.
Link building once dominated SEO strategies and still plays a role today, but now this takes the form of content and outreach governance - ensuring that the content and outreach teams are making the most of the opportunities presented to the to influence organic search rankings.
Content marketing and SEO are the backbones of digital marketing. Let’s talk about how this channel can influence your business results and what return on investment you can generate.
Search Marketing can be a powerful tool coupled with the right level of brand awareness, killer content and social/email nurturing campaigns. Find out how an investment in search marketing can drive your growth, Let’s talk.
MEET THE AGENCIES
LEADING SEARCH MARKETING services
“Overdose does not sell solutions - they produce tangible business outcomes.”
With a highly skilled and motivated team of 80+ people and an impressive international growth rate, Overdose has taken a pole position for Digital Commerce Transformation in the Asia Pacific market. What started in New Zealand has rapidly expanded through Australia and into key Asian Markets in a few short years. Since joining the Together Group, Overdose has accelerated their ambition to be a global leader and focussing on international growth strategies. As a group of digital natives with a deep appreciation of online retail strategies, Overdose is often seen coming out on top of larger institutionalised consultancies, system integrators and traditional digital agencies. Overdose follows one simple mantra: we are wholly driven by our clients´ business goals. Sounds obvious, but definitely not business as usual. Overdose operate in an anti-agency partner format, building deep relationships with their clients. By leveraging proven methodologies, consumer-led learnings and abductive reasoning, they produce unique and disruptive strategies leading to tangible business outcomes.
“5xThinking has hands-on experience as they have been there themselves.”
5xThinking is a eCommerce agency advising and implementing strategies for luxury and retail clients on all things digital. They help accelerate their customers´ businesses. They don’t work as a traditional agency but as part of your internal team taking responsibility for strategy, targets and performance. The partners consist of the former eCommerce and Digital Director of La Perla and Marketing Director of Net-A-Porter. 5xThinking has two excellent Ecommerce design and implementation partners: SWEDEN UNLIMITED for high-end luxury fashion brands and OVERDOSE.