Technology Solutions for managing Complexity across Media & Channels, and for Delivering multi-channel, mass-Personalised Customer Experiences
Great multi-channel campaigns utilise online and offline marketing communications to achieve the business sales goals for new customer acquisition and retention strategies. The days where these communications were done in silos are over and more than ever brands now understand the need to become publishers of relevant content that will engage and entice audiences to connect them more meaningfully with their Brands. We call this “One Story, Everywhere.” - across your Website, In-Store, Blog, Social (Facebook, LinkedIn, Twitter, Instagram) Catalogues, Triggered Emails, Acquisition Marketing, Retention Marketing, TV, Radio, Direct Mail, Outdoor, Online and Offline Advertising.
BRANDS BECOME PUBLISHERS OF (Digital) CONTENT
Apart from defining the one big story and its themes that will provide the coherence of messages, the effectiveness and efficiency of delivering mass-personalised services to a diversity of audiences will become decisive for both the cost and performance level. Relevance is key to success, and that implies knowing and flexibly adapting to a customer´s specific context. Whether-related data, seasonal relevance, location-dependent and sales-history relevant information will all need to be taken into account when delivering mass-personalised services. Without technology solutions that leverage data and content across functional silos organisations will not be capable of unleashing the potential of personalisation. Particularly for seizing the opportunities of capitalising on innovative, content-driven service business models with differentiated levels of service - from free to premium content services - this technology becomes the backbone of your future business model. We have great experience in driving this digital transformation of content and content-management processes, along the entire value chain: from content creation and re-purposing, contextualisation over distribution and personalisation, all the way to its monetization. Let’s talk.
MEET THE AGENCIES
LEADING The Digital Transformation of COntent
We specialize in working with our clients in order to help them deliver the best customer experiences and outcomes possible. In today’s fast-paced and ever changing digital world, BizTech has developed a tried and tested formula for enabling our clients to deliver on their customers expectations.
Our teams are ready to work with you.
YOU´RE IN GOOD COMPANY
ANZ - Australia and New Zealand Banking Group
CIBC - Canadian Imperial Bank of Commerce
Bank of America
Standard and Charters Bank