Creating & Curating engaging High-Quality Content for Fashion, Beauty and Luxury-Lifestyle Brands -
for websites, social media and eCommerce

You can learn how to code, but it is far more difficult to acquire a sense of style, cultural awareness as well as the right intuitive feeling for how to best interpret a premium & luxury brands DNA into the digital world. To design the right look and feel, and to create and curate a constant flow of relevant high-quality content. To break the compromise between luxurious reluctance, aesthetic longevity, inspiring newness and engagement and, not to forget, commercial success. In contrast to many fast-moving brands, It is not just about convenience and performance, or hard-selling. But rather about far more subtle, playful ways of raising curiosity and engaging a customer to become passionate for a brand´s physical and digital world.

We truly live and breathe those kinds of beautiful brands. From century-long heritage brands to new fashion, beauty and luxury-lifestyle entrants - we approach each brand with the same respect and ambition to deliver a unique digital brand experience. We would love to meet and explore the opportunities together.

MEET THE AGENCIES LEADING Content creation

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Sweden Unlimited is one of the leading agencies for fashion, beauty, luxury & lifestyle.

LEJA KRESS    (CEO),    ALEX KRESS    (CSD) AND     RICHARD AGERBEEK    (CD), CO-FOUNDERS SWEDEN UNLIMITED

LEJA KRESS (CEO), ALEX KRESS (CSD) AND
RICHARD AGERBEEK (CD), CO-FOUNDERS SWEDEN UNLIMITED

Sweden Unlimited was launched in 1999 by founders Alex Kress, Leja Kress and Richard Agerbeek. The trio began their collaboration in the mid-90s as electronic pop band Sweden, playing the downtown NYC circuit and releasing limited-edition LPs. They gradually evolved into Sweden Unlimited, the digital creative agency, partnering over time with key brands in the fashion and luxury space. In 2018, we decided to take Sweden Unlimited international - expanding from New York into London, another vibrant metropolitan city that celebrates fashion, beauty, culture and art. By merging two of London’s most successful fashion, beauty, luxury-lifestyle agencies - Folk and Skywire - and combining their creative talents with our Sweden DNA, we established a true sister of Sweden Unlimited in the UK, to serve clients in Europe as well as US-brands that are targeting Europe.

We make thoughtful, stylish and usable digital and brand solutions that are tied to specific business goals for our clients. We are excited at the infinite potential of the digital world and incorporate holistic thinking into our final products. From coding to cameras, content to commerce, written words to visual design, we strive to be better and make amazing work.

Our inspiration comes from the confluence of art, fashion, music, and technology. Embracing the multifaceted and frenetic pace of business in New York City, we feel intertwined with the steady beat of progress and tapped into the ceaseless creative culture. We work to keep building that collaborative energy around us.


Awards:


 
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Mr White, commercial video content with meaning.
We involve Mr. White at the outset of our activation planning, all the way through to the delivery of the end product. The video content they produce for us is highly creative and they somehow manage to raise the bar time and time again. They are hugely professional and overall a joy to work with!”

Jill Maxwell, Global Head of Sponsorships, Aberdeen Standard Investments

TOM MABERLY    CO-FOUNDER & MANAGING DIRECTOR MR. WHITE

TOM MABERLY
CO-FOUNDER & MANAGING DIRECTOR
MR. WHITE

MATT CARROL    CO-FOUNDER & EXECUTIVE CREATIVE DIRECTOR MR. WHITE

MATT CARROL
CO-FOUNDER & EXECUTIVE CREATIVE DIRECTOR
MR. WHITE

We believe the key to engaging today’s consumers is to connect with them on an emotional level. Get that right, and you don’t need to sell– because people will immediately feel invested in your brand and open to conversation. 

Video is the fastest and most effective way to create these connections. But it’s not about flooding the market with content. You need to be telling the right stories, in the right places, at the right time. It’s an approach that media owners have been using for years to create lasting brand loyalty – and it works.

 With an ongoing journalistic pedigree and experience working with some of the world’s biggest brands, Mr. White will quickly identify the right stories about your brand – turning them into meaningful films and content campaigns. 

 It’s time to stop thinking about your consumers – and start engaging your audience

Our practitioners are ready to work with you.

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YOU´RE IN GOOD COMPANY

Reference clients

Molton Brown

W Hotels

Revlon

Diageo / Campari

Mercedes

Land Rover

Jaguar

Vodafone

Wedgwood

Elizabeth Arden

Marc Jacobs

Tory Burch

Erno Laszlo