Strategies and Campaigns that target and engage Asian / Chinese Audiences (Consumers and Businesses)
The Chinese Market has become so mission-critical for many Western brands, that Together Group decided to set up a dedicated ecosystem of agencies supporting brands with their various challenges to conquer and capitalise on the market. In addition to the important challenge of China marketing campaigns and PR, we focus on supporting to successfully set up eCommerce in China and on branding for Chinese audiences.
The Challenge of Going into Greater China
China Marketing is a great challenge for any brand that wants to access the world’s second largest economy, or further drive growth into the Greater China markets. Simply transferring approaches that worked well in Western markets or just translating Western campaign concepts into the other language is meant to fail. It needs a creative agency that knows more about China than just the email address of a professional Chinese translator.
It is key that the message as well as the means of expression are truly grounded in a deep understanding of the Chinese culture(s) with their diversity of audiences. Also when it comes to media, there are substantial differences between what works in Greater China and what works better in the Rest of the World. Of course Together Group is well positioned to serve the needs of Western brands that are looking for an international agency partner they can rely upon when it comes to defining their China (Marketing) Strategies. Our agencies have also successfully ramped up eCommerce businesses for Western brands in China. But our scope goes well beyond that.
The Power of travelling Chinese Customers
With globally-travelling Chinese customers accounting for 40 up to 60 percent of the private luxury good sales sold -particularly in Western European Flagship stores, such as in London, Paris or Milan - it becomes critical for any brand not only to target Chinese at Home, but also to target Chinese customers globally. That requires customisations for each region. Are you trying to reach Chinese customers in Mainland China or Hong Kong? In Mainland China, are you looking to reach a demographic in the Tier 1 cities like Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, or more than 100 Tier 2 cities with a population of 1 million+ people each?
Whether you’re an English or Chinese-speaking business, we will gain you the trust and interest of the Chinese market. We will craft a detailed Chinese communications and marketing strategy, plan your budget, choose the optimal channels for your needs, execute your campaigns and provide detailed reporting. Let’s talk.
MEET THE AGENCIES
LEADING Targeted CHINA Communications & Marketing STRATEGIES
“The Overdose / Agency88 Joint Venture is our leading agency
focused on targeting and engaging Asian / Chinese Audiences across Asia-Pacific.”
With over 16 years of experience in helping brands to target specific consumer and business audiences, we specialise in targeting and engaging Asian Audiences, helping brands and retailers to drive efficient growth for their businesses through the Asian marketplace.
We deliver the connection between East and West, leveraging our inherent knowledge and understanding of the Chinese, Indian, Japanese, Indonesian, Malaysian and Korean cultures.
Our customers include
Western Business selling to Local Asian markets
Western Business selling to Asian customers in Asia, as well as
Asian brands and businesses selling to Western customers
Let’s discuss how we can work with you in order to drive your growth and business outcomes.
Our teams are ready to work with you.
YOU´RE IN GOOD COMPANY
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