Brand Strategies, eCommerce and Marketing Communications targeting China and Asian Customers
The Chinese Market has become so mission-critical for many Western brands, that Together Group decided to set up a dedicated ecosystem of agencies, supporting brands with their various challenges to conquer and capitalise on the market.
The Challenge of Going into Greater China
China Marketing is a great challenge for any brand that wants to access the world’s second largest economy, or further drive growth into the Greater China markets. Simply transferring approaches that worked well in Western markets or just translating Western campaign concepts into the other language is meant to fail. It needs a creative agency that knows more about China than just the email address of a professional Chinese translator.
It is key that the message as well as the means of expression are truly grounded in a deep understanding of the Chinese culture(s) with their diversity of audiences. Also when it comes to media, there are substantial differences between what works in Greater China and what works better in the Rest of the World. Of course Together Group is well positioned to serve the needs of Western brands that are looking for an international agency partner they can rely upon when it comes to defining their China (Marketing) Strategies. Our agencies have also successfully ramped up eCommerce businesses for Western brands in China. But our scope goes well beyond that.
MEET THE AGENCIES
LEADING CHINA STRATEGIES
”5xThinking is one of the very few eCommerce agencies that has actually successfully ramped up eCommerce businesses for Western brands in Greater China.”
5xThinking are a team of experienced practitioners that have successfully set up and ramped up international eCommerce operations for brands like LaPerla and Agent Provocateur, particularly as well in Greater China. Drilling from that field experience we can support you across all steps of the service chain.
At 5xThinking, we are passionate for “high-performance eCommerce” - and we look at the broader picture in tandem with all of the key levers that will determine your business’s success. We work across all eCommerce business structures, but also specialise in strategic areas, including:
Our teams are ready to work with you
YOU´RE IN GOOD COMPANY
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