Align your Strategy, Systems and Culture to Empower the People and Drive Change within Organisations

By now everyone knows that even the smartest strategic masterplan will never work out, if it does not address the most important dimension: the people and the culture. Will all the need for business transformation, disruption, with the sudden changes of business models and the fast-paced change of technologies - risks are increasing to be pressured to change faster than the own organisational body and soul can follow. Without a dedicated change management, most ambitious projects will fail. And that does not only refer to lower-level staff, or mid-level management. It also applies to top-management circles who are increasingly managing and deciding admits uncertainty. That requires new forms of agile leadership principles and systems, raising questions about purpose and authenticity.

As a consequence, digital transformation, incubation and growth programmes should also include the people dimension: how to involve the people, ideally from the very beginning. Unfortunately, too many change initiatives are effectively just communication campaigns, with the objective to “internally sell” ready-made concepts and decisions. While we certainly have all it takes too create and execute such internal campaigns, which includes the important question of how to develop effective change branding for such internal initiatives.

But even more than that: we truly believe in blending business transformation and change in one seamless process: Addressing important cultural questions, as well as looking at new organisational competencies, systems and structures. Thereby developing strategies that work. We have learned that during over 25 years of experience in designing and managing complex change programmes - for mid-sized family-owned companies, as well as for global corporations. Let’s talk, we are sure we find the right approach for you.

MEET THE AGENCIES
LEADING CHange Management

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The consultancy with the human-centric approach to transformation.

ADAM PENNY    CO-FOUNDER THE BEAUTIFUL TRUTH

ADAM PENNY
CO-FOUNDER THE BEAUTIFUL TRUTH

CHRIS CHINALOY    CO-FOUNDER THE BEAUTIFUL TRUTH

CHRIS CHINALOY
CO-FOUNDER THE BEAUTIFUL TRUTH

At the heart and soul of your brand and business, is your purpose. We help you to reconnect to the very essence of your company, reaching beyond traditional public relations and reputation management. Taking a fresh look at what you stand for ensures relevance for your target audience right now and in the future. The discovery of true purpose, its activation and change management are an inseparable trinity. We inspire deep, holistic change across all touch-points of your employee relations and your customer experience. ”A human-centric dream team that is deeply passionate about Purpose Discovery and Activation” The Beautiful Truth is the perfect symbiosis for Purpose Discovery and Activation. Through our consulting services, we take senior leadership teams on a discovery journey in two parts: unearthing their true purpose and then making it come alive. Our roots lie in senior level brand direction, documentary film-making and journalism, so we are not only passionate but also experienced at translating abstract concepts into stories that have the power to change perspectives.


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Evolve firmly believes that changing cultures and shaping behaviours is key to any successful (re-)branding.

GEORGE SMITH DIRECTOR BUSINESS DEVELOPMENT EVOLVE

GEORGE SMITH
DIRECTOR BUSINESS DEVELOPMENT EVOLVE

JAKE MASON    FOUNDER & CEO EVOLVE

JAKE MASON
FOUNDER & CEO EVOLVE

We’re the urban-obsessed agency with years of experience in helping brands to captivate and become irresistible to their audience.

We thrive on working with clients with challenging projects of differing scales across a diverse range of industries and sectors. Simply put we do it all, from branding to strategy and everything else in-between. We know how to build brands, develop company cultures, engage and delight new audiences, keep customers loyal, create awesome brand identities with even more awesome print collateral. We know how to create copy that is emotionally engaging, design digital experiences that thrill, and we do it whilst working collaboratively with our clients and with a buzz that doesn’t fade.

Our strategists are brand-savvy, our designers understand the value of insight, and our brand experts can think like designers. We don’t stick labels on everything just to prove we know the difference between strategy, branding and design nor keep them separate from one another as they’re all essential, and each one must be perfectly in sync with the rest.

This approach means you get to work with a creative team, not just a team of creatives.


Our practitioners are ready to work with you

 

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YOU´RE IN GOOD COMPANY

Reference clients

SIEMENS AG

MANY MORE UNDER NDA