TESCO CASE STUDY

PROJECT PROFILE

TESCO

tesco.com

As part of the relaunch of their ‘Finest’ range, Tesco wanted to create a ‘long-form’ editorialised series which introduced consumers to the real people behind the products. We had six weeks to deliver everything – from brief to delivery.

Aside from the original deliverables of 12 films we recommended an accompanying suite of stills, too – giving the client a fully-fleshed series of authentic, ‘human’ stories that could be told across multiple touch-points. Take the brand out of it, and the stories stood up on the own merit – key to creating true audience engagement


SERVICES INCLUDED:

  • Concept & treatment

  • Recce

  • Full production (including post)

  • Stills Bank

 

The Agency:

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