TESCO CASE STUDY
As part of the relaunch of their ‘Finest’ range, Tesco wanted to create a ‘long-form’ editorialised series which introduced consumers to the real people behind the products. We had six weeks to deliver everything – from brief to delivery.
Aside from the original deliverables of 12 films we recommended an accompanying suite of stills, too – giving the client a fully-fleshed series of authentic, ‘human’ stories that could be told across multiple touch-points. Take the brand out of it, and the stories stood up on the own merit – key to creating true audience engagement
Concept & treatment
Full production (including post)