SUNCOR CASE STUDY
Suncor, Canada's oil company, underwent a brand redefinition in 2014. Connected Pictures were commissioned to create several films for the company to communicate the new focus, internally and externally.
For the launch we produced a brand film and 5 other modules to demonstrate the company’s new brand position. The brand film gave the overview, appealing to the heart. The modules showed the detail, appealing to the mind and qualifying the things that were communicated in the brand film. These modules covered things like environmental concerns, innovation, diversity in the workplace and other important subjects.
The films were so successful that the next year we repurposed one of the films into a commercial for Suncor.