STATE BANK OF INDIA

PROJECT PROFILE

STATE BANK OF INDIA

sbiuk.com

After operating as a branch of SBI India for 97 years, SBI UK was transitioning to a UK Limited Company in April of 2018. It was a momentous occasion that demanded a special narrative

We responded by tapping into the history and journey of the Indian diaspora in the UK, celebrating the spirit, perseverance and achievements of the community.

Nothing could be more apt, as SBI has been an inextricable part of this journey for many, many decades.

Result: From the number of positive comments we have received, many of them very sentimental, it seems that the campaign has touched a nerve – achieving the objective of re-engaging the diaspora on an emotional level on this historic occasion. People have even dropped in to SBI branches just to tell them how much they enjoyed the advert.


SERVICES INCLUDED:

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The Agency:

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AWARDS:

  • FWA Site of the Day

  • Awwwwards

  • Cannes Lion

 

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