PRETTY GREEN

Following this and a week before launch we released the World Exclusive of the clothing range.

PROJECT PROFILE

PRETTY GREEN

BRINGING A LEADING CELEBRITY CLOTHING RANGE TO THE WORD

prettygreen.com

When the team of Pretty Green came to us and said they were starting a clothing range we knew this was going to be a business incubation project like no other and full of surprises.

Planning was critical for how we were going to bring this project to the market as there have been many celebrities put their name to products that fail. Audiences can smell when something is authentic or in authentic. Liam was passionate and involved so we decided not to do the traditional press route with exclusives and make it about the people and launched the brand through a series of two films seeded to the fan communities with a countdown to launch the ecommerce store.

This alternative launch strategy achieved 250 key pieces of press within 12 - 24 hours all with a different story as they only had the film that told the Why Story to connect with all audiences.


SERVICES INCLUDED:

●  Brand Strategy

●  Business Incubation end to end

●  Go to Market Social Launch Campaign

●  eCommerce Design and Build

●  Story Development and Film Strategy

 

The Agency:

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