OCADO / FABLED
Experiential branding at the physical store of a leading online retailer
The challenge was to launch Ocado and Marie Claire’s partnership in a bricks and mortar store, bringing to life the convenience of the online experience with the enhancements of product sampling to a physical store. As part of this, we brought the voice of authority of a recognised magazine brand into a physical store within a high footfall area to gain attention.
The strategy was to track the customer experience from high street through to purchase, using authentic technology to support sales advocates and work closely with 3D designers and product teams to maximise the digital relationship.
Create animated digital imagery as attractor in shop window.
Build customer matched algorithms to make product recommendations.
Test and play areas to encourage product try outs and show extended product range on a digital platform.
Provide screen based product feedback from customers and bloggers through social media feeds and Marie Claire advocates.
Digital content tailored to adjacent product
Two future stores are planned.
Retail design institute award for the use of technology.
International store design competition award
Applauded by many as the template for future stores.