NATWEST ESME LOANS
Creating an innovative digital lending service brand
Huddle Creative were delighted to work with NatWest to create an exciting and engaging brand for a new direct lending service. Esme was created to help real businesses apply for a business loan online at any time, and offer businesses a quick decision and fast funding, through a straightforward digital application process. Huddle Creative helped NatWest to create a brand that truly reflected a product fit for the digital world.