MOLTON BROWN CASE STUDY
BRINGING A LEADING LUXURY PROPERTY DEVELOPER INTO THE DIGITAL WORLD..
Since 1973, Molton Brown has held a cardinal reputation for being London’s bath, body and beauty connoisseurs.
Molton Brown, London’s bath and body experts, have been collaborating with connoisseurs from other fields to launch and promote new products. Connected Pictures has been working with Molton Brown on a number of films featuring these connoisseurs over the last few years. This year we focused on Sarah Barber, Executive Pastry Chef at the Hotel Cafe Royal in Piccadilly, who reimagined the different ingredients for Molton Brown’s Gourmand Collection into a trio of delicious desserts. The films matched different aspects of the chef’s creativity, with the magic of discovery and creation that master perfumer Christian Plesch underwent in creating the fragrances themselves. Key channels for the films were YouTube, facebook, Instagram The most successful channel was YouTube where the films received over 100k views.