MERCEDES CASE STUDY
BRINGING A LEADING LUXURY PROPERTY DEVELOPER INTO THE DIGITAL WORLD..
Ahead of the British Grand Prix and The Open Golf Championship, Mercedes asked us to come up with a quick-turnaround, entertaining content format that leveraged the client’s access to some of the world’s top athletes.
With that in mind, we created a bespoke ‘job-swap’-style challenge between Formula One driver Nico Rosberg and top golfer Martin Kaymer. Despite limited time with both athletes, our streamlined approach to production delivered an engaging video series that helped Mercedes increase brand awareness with audiences outside the traditional automotive arena.