MARC JACOBS Daisy
Generating 61 Millions Social-Media Impressions with an omnichannel fashion-beauty campaign
To promote Marc Jacobs’ iconic Daisy fragrance for spring 2016, Marc Jacobs invited Sweden Unlimited to create a campaign unlike any other. Our solution was an experiential activation with Uber, resulting in Uber’s most successful brand partnership to date.
The Daisy Daze campaign invited consumer participation in an authentic way and harnessed the power of existing platforms for maximum impact.