lebara CASE STUDY
lebara - ‘childs play’
Connecting back home while traveling is no longer a hassle. In fact, Lebara has made it child’s play.
This is an advert that created a new distribution and sales channels for Lebara Mobile. Traditionally, Lebara has targeted migrant communities within UK & Europe, offering them low cost international calling. With Child’s play, it opened up a new segment – the international traveller who resented spending on roaming charges. The advert ran in British Airways, Emirates and Virgin international flights, targeting inbound travellers into UK & Europe, accompanied by print ads with coupons in the in-flight magazines.
This resulted in a highly successful initiative that created a new, high margin business avenue for Lebara.
● Build & Development
● Technical Support
● User Experience Design