lebara CASE STUDY

PROJECT PROFILE

lebara - ‘childs play’

Connecting back home while traveling is no longer a hassle. In fact, Lebara has made it child’s play.

lebara.com

This is an advert that created a new distribution and sales channels for Lebara Mobile. Traditionally, Lebara has targeted migrant communities within UK & Europe, offering them low cost international calling. With Child’s play, it opened up a new segment – the international traveller who resented spending on roaming charges. The advert ran in British Airways, Emirates and Virgin international flights, targeting inbound travellers into UK & Europe, accompanied by print ads with coupons in the in-flight magazines.

This resulted in a highly successful initiative that created a new, high margin business avenue for Lebara.


SERVICES INCLUDED:

●  Build & Development

●  Technical Support

●  Analytics

●  User Experience Design

●  Strategy

 

The Agency:

cultr5.png
 
 

SEE MORE OF OUR WORK

COLLIERS INTERNATIONAL

TAYLOR WIMPEY

Canary Wharf

LHODA