MR WHITE SERVES JAGUAR A FAST-PACED PRODUCTION TURNAROUND
Jaguar asked us how to capture the excitement of Wimbledon and generate a buzz around the tournament – even for those who weren’t there.
The crowd were given specially-designed sensors that captured their reactions to every serve and volley, while a bespoke series of presenter-led films made sense of the data in daily highlights packages.
We were able to turn each video around within an hour of play ending on court – creating a conversation among Jaguar’s target audience, which amplified their involvement in the tournament.
The videos ran OOH and online, netting over 1.64 million views.