JAGUAR

PROJECT PROFILE

JAGUAR

MR WHITE SERVES JAGUAR A FAST-PACED PRODUCTION TURNAROUND

lodhagroup.co.uk

Jaguar asked us how to capture the excitement of Wimbledon and generate a buzz around the tournament – even for those who weren’t there.

The crowd were given specially-designed sensors that captured their reactions to every serve and volley, while a bespoke series of presenter-led films made sense of the data in daily highlights packages.

We were able to turn each video around within an hour of play ending on court – creating a conversation among Jaguar’s target audience, which amplified their involvement in the tournament.

The videos ran OOH and online, netting over 1.64 million views.


SERVICES INCLUDED:

  • Production facility

  • Talent management

 

The Agency:

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