haystack case study
A needle in a Haystack
Haystack is an independent intermediary consultancy, responsible for helping large brands find and work with the best agencies around. Already a highly successful business, Haystack placed over £500 million advertising and marketing budgets at the time. Our main challenge as an agency was to help recreate this success online. Huddle proactively critiqued the original site pointing out where improvements could be made and were later commissioned to undertake the full redesign. This challenging project involved overhauling the site's content architecture, functionality and front-end design then overseeing all aspects of user interaction and technical build. Shortly after launching, Haystack Online deservedly won a BIMA award in the best B2B category.