FORD

PROJECT PROFILE

Ford Mustang

Selling 500 cars in 29 seconds

Experiential branding product launch for a global car manufacturer

ford.com

Activation lasted 90 minutes

  • 20 countries simultaneously

  • 17 languages

  • 500 cars sold in 29 seconds

  • 9200 pledges to buy

  • 1.9M visits to site

  • 20M Mustang YouTube views


SERVICES INCLUDED:

●  Build & Development

●  Technical Support

●  Analytics

●  User Experience Design

●  Strategy

 

The AGENCY: