FINISTERRE CASE STUDY
Finisterre are a brand that broke out from the norm to create the new category “Cold Water Surf” No more pictures of perfection with untouched waves in sun drenched islands with pro’s riding for the big brand sponsor. No this is real England, Ireland and Scotland, real life, real people passionate to surf, no matter the weather. Waking up and hitting the beach still dark, sitting in the car with heaters on and the biting cold wind and rain outside beckoning. For those brave enough the reward is icey cold water and heavy ground swells being pushed in from the Artic via the atlantic. Finsterre celebrated these surfers as the real heros and created a new Search, surfers, real surfers searching the world for untouched cold water nirvana.
● Design and Build of Magento Enterprise Store
● User Experience
● Ongoing Performance Marketing Retainer
● Social Campaign Creation