EE CASE STUDY

PROJECT PROFILE

EE

EE

ee.co.uk

When T mobile and Orange merged it was a major culture shift for both organisations. In a highly competitive market, with a accelerated rates of change, the two different companies that had previously been rivals, had to come together quickly.

Connected Pictures was employed by Figtree (now Prophet) to create 2 key films. The first 'The Everything Everywhere Evolution Project' explained how and why the two companies would come together. It featured members of both teams creating simple emoji stye shapes in an ever expanding space.

The second films focused on the emotive heart of what it was going to do. With the customer at the centre, filming covered the entire UK and demonstrated how EE would address their ever changing needs.


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