BUDWEISER GOAL LIGHT
Making a whole nation experience, relate and engage with a brand.
A giant goal light that was synchronized to any specific hockey team through the “goal light app”. When your team scored the goal light went off. The campaign included:
15,000km tour across Canada
Final destination The North Pole
1 million minature ‘Goal lights’ sold in Canada
Generated 54 million impressions (Canada population 34M).
Achieved 57% awareness
Visits to Budweiser URL up from 13K to 450K.
Facebook follows up 373%
● Build & Development
● Technical Support
● User Experience Design