BUDWEISER CANADA

PROJECT PROFILE

BUDWEISER GOAL LIGHT

Making a whole nation experience, relate and engage with a brand.

budweiser.com

A giant goal light that was synchronized to any specific hockey team through the “goal light app”. When your team scored the goal light went off. The campaign included:

  • 15,000km tour across Canada

  • Final destination The North Pole

  • 1 million minature ‘Goal lights’ sold in Canada

  • Generated 54 million impressions (Canada population 34M).

  • Achieved 57% awareness

  • Social media

    • Visits to Budweiser URL up from 13K to 450K.

    • Facebook follows up 373%

SERVICES INCLUDED:

●  Build & Development

●  Technical Support

●  Analytics

●  User Experience Design

●  Strategy

 

The Agency:

 

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