BEHIND THE DESIGN
This film was created around the time of the ‘To Fly, To Serve’ campaign. It sits on behindthedesign.ba.com and introduces the attention to detail that went into creating the BA aircraft cabins. Filming took place in Liberty, Gieves & Hawkes on Savile Row, the Bentley showroom and Vitra. We have picked this partly because of the world in which it sits and partly because it expresses exceptional quality in form and content, perfectly fitting with British Airways desired positioning.