ATKINS CASE STUDY
Atkins is a global design and engineering company, responsible for the creation of the Olympic Park, Burj Al Arab, Crossrail and many other iconic projects around thew world.
Connected Pictures has been involved in a variety of communication projects for the company. Most notable were films to communicate the shift in strategy through video content which featured several elements. Initially we created films that saw the group management board communicate directly the need for the change. Our focus then moved to a film which communicated the new vision statement for the company. Finally we brought that vision to life through a new brand film.
Atkins’ stakeholder audience has a very distinct set of objectives and way of thinking because of their engineering mindset. It was essential that we produced videos that communicated to both the hearts and minds through beautiful narratives and stories.