Driving Business Performance with smart SEO initiatives

In 2018, our work with Adore Beauty was recognised at the inaugural SEMrush Awards winning the Best SEO Campaign award for the various SEO initiatives that we executed in the last 12 months. Our approach and strategy saw Adore Beauty achieving +240% year-on-year growth in traffic and +75% in revenue via the organic search channel.

Adore Beauty has been a long time client of Overdose working collaboratively in growing their organic search visibility and traffic through SEO. In the last 4 years, we have executed numerous initiatives and tactics to grow their organic channels and revenue.

With Adore Beauty's rapid growth pace, Overdose had to work collaboratively and in an agile manner to match the workflow and pace of their marketing team. Here's what James Height (Co-Founder) had to say - “My favourite thing about Overdose is their proactive approach. They act like an in-house team, as committed to improvement as we are.” With our ongoing sustainable SEO approach, the website continues to enjoy positive growth.


The Agency: