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Bala is an experienced media professional with a career spanning over two decades, starting at Zee Network, India's leading media conglomerate. He accumulated a deep understanding of media and marketing during the 90s consumerist explosion in India fuelled by satellite TV, of which Zee was the pioneer. 

He later added knowledge of the South Asian diaspora markets in the UK/Middle East & the US  - first with a continuing association with Zee in the UK, and then with the B4U Network.

As a co-founder of CultrFive, Bala is considered a leading India/South Asia focused intercultural marketing specialist.