Designing the Service Experience:
On-board and during the Digital Customer Journey
Most airlines heavily rely on direct-to-consumer business: customers landing at their website should find a highly intuitive and effective user experience, that should also work for a broader, non-technology-literate community. We know how to maximise conversion rates, as well as to maximise the traffic arriving at your website.
CRM-Activation and Retention Marketing are decisive for growth
Acquiring new customers is by far more expensive than making follow-up sales to existing customers. Our experience shows that the potential of leveraging the CRM-database of airlines largely remains untapped today. Understanding the right segmentation and defining appropriate ways to engage and activate the respective segments is decisive.
Let’s get inspired and explore your future together.